Searls and Weinberger. Rock? Why yes.

As do Doc Searls and David Weinberger: World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else.

Perhaps companies that think they can force us to listen to their messages - - their banners, their interruptive graphic crawls over the pages we're trying to read -- will realize that our ability to flit from site to site is built into the Web's architecture. They might as well just put up banners that say "Hi! We don't understand the Internet. Oh, and, by the way, we hate you."