"Bullying" might be the wrong word
From Scobleizer, "Cory wants Microsoft to be a bully with the RIAA":
Cory wants us to bully the RIAA and push a format that is easily copyable (for music, at least).
I don't think "bully" is really what Cory is looking for.
On further thought, I think he's looking for Microsoft to be Ricky Linderman. The big, scary, nobody-messes-with-him bodyguard that can stand up to the serious, evil, psychopathic bullies.